Wanderful Media, a startup backed by of a bunch of major news publishers, announced today that it’s launching a dramatically improved version of its Find&Save service.
The company’s vision is to create the online version of the deal- and coupon-filled circulars that are delivered with newspapers and in the mail. The first version of Find&Save seemed to take that idea quite literally — it converted print circulars to digital and posted them online. However, CEO Ben T. Smith IV admitted, “It got interesting content out there, but it wasn’t interesting.”
Find&Save was actually part of Travidia, a print-to-digital conversion company that Wanderful acquired. (Wanderful also acquired the shopping service iCircular from the Associated Press.) This new version, Smith said, is Wanderful’s chance to put its own spin on the service.
Basically, the revamp makes the experience more personal and social. In addition to browsing deals and products, users can now save them in lists and set up alerts for expiring sales. They can also share products and lists on Facebook, Twitter, Pinterest, and email, as well as follow users, retailers, and product categories.
Find&Save sites will also work on mobile browsers (useful for checking in the store), and the company plans to launch native mobile apps this summer.
Looking ahead, Smith said Wanderful can become even more personal and helpful, because it now has lots of data, so it can tell at a local level when something is a really good deal. (That data still comes from physical circulars, as well as retailers and other digital sources.)
“We know the price of a two-liter Pepsi in Los Gatos for the past two years,” Smith said. “We can make it easier and much more personal so that everybody’s getting their own experience over time. It will continue to evolve with more data.”
As with the previous version, the new Find&Save is integrated as the main local commerce experience on a number of newspaper sites. If you want to check it out for yourself, you can visit the Find&Save pages for the Dallas Morning News, the San Jose Mercury News, or the San Francisco Chronicle.
Wanderful Media is a Silicon Valley company reinventing local discovery shopping. Providing reach into more than 80 percent of U.S. markets through trusted media brands, Wanderful Media helps retailers bring consumers into local stores and gives consumers the most convenient way to discover local merchandise. Unlike price comparison, daily deal and couponing sites, Wanderful Media makes shopping engaging, fun and social for consumers, wherever they are and however they shop – mobile, web or tablets. Wanderful Media is working with...
Ben T. Smith IV is the CEO of Wanderful Media, a local discovery shopping company backed by 12 of the largest US media companies. Ben is also a Venture Partner at Accelerator Ventures, a San Francisco-based venture capital firm that invests in early stage technology companies. Accelerator Ventures works with talented entrepreneurs to create the next generation of great companies. Ben joined ShopCo recently to lead its efforts to grow and serve the audiences of 12 major media companies...
Wanderful Media is a Silicon Valley company reinventing local discovery shopping. Providing reach into more than 80 percent of U.S. markets through trusted media brands, Wanderful Media helps retailers bring consumers into local stores and gives consumers the most convenient way to discover local merchandise. Unlike price comparison, daily deal and couponing sites, Wanderful Media makes shopping engaging, fun and social for consumers, wherever they are and however they shop – mobile, web or tablets. Wanderful Media is working with...
Ben T. Smith IV is the CEO of Wanderful Media, a local discovery shopping company backed by 12 of the largest US media companies. Ben is also a Venture Partner at Accelerator Ventures, a San Francisco-based venture capital firm that invests in early stage technology companies. Accelerator Ventures works with talented entrepreneurs to create the next generation of great companies. Ben joined ShopCo recently to lead its efforts to grow and serve the audiences of 12 major media companies...
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