On the back of a new analytics product designed to help brands and others better track how well their pinned content is progressing through Pinterest’s millions of pinboards, today the image-based social network is rolling out a new redesign. This is the new look that it first began testing back in January. Today, it said it would be turning it on for everyone, with invites appearing soon.
The main idea here is that the new look focuses on discovery, and specifically getting people more engaged and pinning on the site — engagement being one of the key metrics for social networks like Facebook and Twitter as well. The importance for Pinterest with engagement is that it potentially helps it justify further down the line how to charge for services like analytics and marketing opportunities. These are areas where currently the company does not take any revenue at the moment.
Some of those new features include the ability for users to explore pins on someone’s board without leaving the page they are visiting, as well as more links to related pins to those you’ve already pinned. Similarly, users will be given pinning recommendations based on what other people are pinning similar to what you are flagging on your own board. Pinterest says that the recommendations feature is also soon getting rolled out to its iOS and Android apps.
More to come. Refresh for updates.
Source : feedproxy[dot]google[dot]com
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